sexta-feira, abril 27, 2007

O exagero....

"Shrek accused of being a two-faced ogre

With roles promoting Snickers and Fruit Loops, is there room to be an anti-obesity spokes-model?
LA Times
April 25, 2007
Shrek is going to be a busy ogre this summer.

The animated star of the upcoming "Shrek the Third" has already signed on to promote Snickers, M&M's, McDonalds, Sierra Mist, Fruit Loops, Frosted Flakes, Pop Tarts and Cheeze-Its. Ironically, the green-hued character has also been selected as the spokesthing for an anti-obesity campaign by the Department of Health and Human Services.

Some may think this is a hilarious conflagration of events.

Others, like the members of the Campaign for a Commercial-Free Childhood, aren't laughing.

The advocacy group is calling for the ouster of Shrek because he's promoting obesity-causing junk food.

"Surely Health and Human Services can find a better spokesperson for healthy living than a character who is a walking advertisement for McDonald's, sugary cereals, cookies and candy," said the group's director, Susan Linn, in a letter sent Wednesday to HHS Secretary Mike Leavitt.

Harsh words.

And there were more of them.

"Why would young children follow Shrek's advice about healthy living and ignore his entreaties to eat Happy Meals and Pop Tarts?" Linn asked.

HHS spokesman Bill Hall defended the public service ads surrounding the rotund ogre and his apparently varied diet: "Shrek is a very well-known character in the target population of this campaign. We have always promoted a balanced, healthy diet, which does not necessarily exclude the occasional treat.",1,1306448.story?coll=la-headlines-business-enter

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