Who would say that the overall theme of this conference is in fact: fruits and vegetables?

SO ladies & gentleman... human behaviour is very complex and knowledge does not always implies a certain behaviour... let's have a look to the results by smith et al 2003 about sexual behaviour during an HIV conference:

- Virtually all participants of the conference knew that HIV was transmitted via sexual contact;

- Virtually all participants of the conference knew that the use of a condom prevents sexual transmission of HIV/AIDS

- Only 1/3 of the participants of the conference that had sex during this very same conference.... used a condom!

Ouvi isto durante uma das sessões sobre marketing social que fazia parte do programa duma conferencia dedicada a .... hortofrutícolas!